expHand's All-Encompassing Benefits
Unlike Google, Facebook, YouTube or others, expHand advantages individual consumers and all enterprises in the commerce and information universe.
What Will Drive Consumer Adoption?
The consumer, for the first time ever, will have access to their complete daily lives in a single and intuitive interface, allowing them to organize and access all purchases, receipts, warranties, travel documents, bank records, transactions and more. In addition to this vault of information, they will manage and curate their advertising and brand interaction by tapping into specials, promotions, and deals directly relevant to their lives moment by moment.
How Will This Benefit the Brand or Network?
Through the acquisition of information and subsequent analytics, expHand's new and innovative technology and business model will financially advantage every commercial participant in an individual's daily commerce and lifestyle activities.
Sectors benefitting will include TV and Cable networks, owned and operated stations and network affiliates, second screen, radio, print, online and mobile web, OTT, social media, financial services, gaming, motion pictures and video, and interactive search.
expHand's Initial Revenues
expHand's technologies will tap into a multi-trillion dollar network of industries and become the only 360° ecosystem that links all media, content, advertising, networks, payment and benefit settlement, consumer research / big data and more - creating significant revenue streams across every commerce and lifestyle sector of the company.
• License software fees for encoding all media with the interactive, electronic information, and couponing Ribbon technology.
• License software fees for making all ads and content individually targeted.
• License software fees for making local ads and content available on a multimedia basis to consumers.
• Sale and/or License fees for access to aggregated data packages for any and all expHand business sectors. Packages can be tailored on a client by client basis.
• Transaction fees for a number of financial services including basis points for each transaction where a banked vehicle and expHand technology are used for payment.
An extensive list of all revenue streams can be can be provided by management.
In addition to the consumer, the following industries will benefit from expHand:
MEDIA & NETWORKS
Increases media sales to 60 minutes or all page billable content model and new revenue streams from all forms of TV and cable, radio, print, online and social, OOT, movies and video, video games and more.
BRANDS & AGENCIES
Increased data through patent-pending real time feedback from target markets. Delivers a continuity of message linking measured and unmeasured ads bringing some $400B of new ad spend to agencies.
Will create multiple new revenue streams; links mobile payment to media, ads and content driven transaction fees. Pending patents enables new models for cross-method payment.
Increased sales, creating a beginning-to-end billable medium for all media. Reduces audience drop and increases total viewership. Delivers new relationships between content, advertiser and user.
Move interested consumers via cross-media, multimedia interactive, targeted media, content and ads to merchants creating increased information and savings.
RESEARCH & ANALYTICS
Establishes new forms of measurement and symbiotic relationships between consumers and any and all types of brands and or networks. B-to-C, C-to-C, B-to-B and other media, commerce, lifestyle driven data.
The expHand 1.0 Ecosystem
Interactive, individualized, targeted, transactional, and individually and cumulatively measurable.
exphand's patented technology
THE TECHNOLOGY PORTFOLIO
Issued, Pending and Provisional Patents
expHand's intellectual property will enable the transformation of all media, content and ads from passive to interactive and personalized, developing a valuable 1:1 relationship between the consumer and the commerce participants. Mobile commerce will become tailored via multiple methods of payment, continuously advantaging the consumer. Commerce, exchange and lifestyle analytics will be individualized and/or grouped in real-time. Opt-in users anytime access to gain their own purchase and lifestyle data will be held in highly secure individual user portals in the expHand cloud. This model of easy access to purchase, warranty and lifestyle information will insure that users have as much of their valuable and beneficial input to exercise maximum control of their lives. expHand is a compilation of every network that you choose or is designated by your lifestyle activities.
Key patents include the following:
SmartMedia™ - Ribbon
expHand's The Networks of Things model starts with its patented multimedia interactive coding the Ribbon™, a concealed watermarked, fingerprinted, audio/video stacked coding added to any media (TV, audio, print, Online etc.,) and embedded with interactive information. Replaces bar codes, QR codes, keywords and other technologies with an "e" or an audible sound that holds significantly more data than any other technology.
SmartMedia™ - AdPlexing
AdPlexing profiles the user based on purchase history, brand preferences, psychographics, lifestyle and other indicators, and then matches the user’s indicators to secondary Ribbon offerings from the same advertiser, which are then sent directly to the user’s smartphone, tablet and/or other personal device at the user’s command.
SmartData™ and Analytics
SmartData is a new data model and representation that greatly improves the understanding of individual preferences, likes, and tastes, enabling delivery of pertinent and wanted consumer advertisement. SmartData provides consumer insights to improve not only advertising delivery, but Brand relationships, and product/services sales. This new data is created by incorporating information (e.g., activities, location, time) from individuals throughout their daily activities and patterns of life
Changes the paradigm of mobile payment architecture including PayPal, ApplePay, etc through a smart device single-payment method linking multiple payment instruments
SmartCommunity utilizes multiple split screens that run non-competitive, local, regional and national merchants ads simultaneously on the same screen across all media and then captured by the smartphone or tablet. LocalPlexing is geofenced with the user setting the radius within their local community.
Individualized Activity Analysis™
The user is further empowered by expHand's opt-in IAA system, in which sophisticated sensing already built into today’s smartphones (e.g., accelerometer, GPS, microphone, camera) and other smart devices generates data that is automatically analyzed, along with Ribbon, AdPlexed, LocalPlexed and POS data, to create a continually evolving electronic portrait of the user's patterns of life, preferences and responses across the full range of user experiences and interactions.
SmartPOS™ - Market Basket Data Wirelessly to SmartPhone/Tablet
Full market basket data sent wirelessly to the expHand user’s smartphone and tablet from any POS, then to their expHand portal without intrusion or prior approval from merchant. Information is accumulated and analyzed to learn about the user lifestyle data.
An all media continuity of message such that content and advertising can be distributed over every manner of media connectivity points. Asymmetrical messaging at any point along any user's communication trail. Collection of data on user's media consumption, commerce and brand affinity. Potential, pinpoints media buyer's ad spend.
Personalized Venue Networks™
Discrete TV networks of interactive, targeted, transactional and measurable information that brings the full power of expHand to site-based locations, both individually and in networked groups. Sites include sports stadiums, malls, chain stores, department stores, big box stores, colleges and Universities etc.
A new model enabled by the Individual Activity Analytics IP that enables the continuous understanding of the individual’s evolving profile anywhere, anytime. Persona, unlike push and or pull advertising is not controlled by the advertiser on ad agency. Persona empowers the individual and invites at the behest of the user a 1:1 relationship between users, brands and networks.
The SmartPlatform represent a unique collection of software that determines, collects, and delivers personalized content to each user from all networks such as media, search, content, ad, payment, and data networks. This patent simplifies all digital information, content and networks, and provides an intuitive and personalized content viewing network for each user with a smart device. Brands, advertisers and media channels now have a mechanism to direct meaningful content that will be maximally consumed by each user.
This patent enables personally encrypted information into any content, becoming a digital signature of ownership, utility, and engagement. It securitizes all user's content generation and ingestion, applications, data, communications with a centralized/decentralized security key and process. Potential to secure all data over any network creating the ultimate user security and immunity to cyberattacks.
Paradigm shift in time and space relative to media content. Adds principal and secondary advertising functionality that uses multiple devices and mediums to deliver new forms of content. From one second to almost unlimited timed content provides multipl new economic models.
Personalized all-media smart search engine, including, but not limited to online, audio, video and print. Ubiquitous, more potent. Multifaceted perception of user's or enterprises search objective delivering deeper knowledge and more accurate matching relative to the user's query. Profound changes to $36b US search revenues i.e. personalized ale media cross-channel attribution etc.
Determining an optimized commerce relationship between all the relevant parties in a commerce chain (e.g., brands, advertisers, media channels, merchants, and consumers) is the focus of this proprietary software patent. Each component in the commerce chain is combined in varying sequences to find the most optimal or best combination, delivering the best economics. This patent reduces expenses and maximizes revenue over existing solutions.
This software patent provides an open, on-demand, transactional platform between any consumer or on-demand providers (Uber, Lift, or any on-demand company). This patent supports open competition between each customer and each provider through an exchange server that empowers the individual in their interactions with on-demand industries. This patent has the potential to be the arbiter of all on-demand enterprises, arbitrages lowest prices, most value and adds security.
The Network of Things™
The Networks of Things (NoT) is software that creates a thread through all your daily activities, including your family and/or any smart devices and networks. This thread provides the ability to understand and anticipate events and actions that may affect you or your family, as well as the knowledge of what is most important to you individually. A voice interface enables easy access to all information, facilitating personal efficiencies, health and wellness, and financial savings. Enterprises and brands gain significant information concerning each product, customer usage, product performance (diagnostics and prognostics), resulting in billions of cost savings.
Transforms the distribution and delivery of data, content, and media independent of the communication and content type. Combining hyperspatial analysis and SmartData, unique compression standard providing reduce encoding and decoding time, as well bandwidth requirements for optimal user consumption.
Simple. intuitive. Life changing.
HOW IT WORKS
Cross-Media Targeting – Changing One Ad into Many Ads
As a brand's primary ad runs on all media, including TV, or inserted into content - our patented technology enables viewers to interact instantly with each ad, giving advertisers a better understanding of each viewer's interest and preferences - then delivers personalized ads and content directly to their smartphones and tablets for those brands / companies that have the highest probability of engagement and benefit to the consumer.
Re-invent: Patented SmartCommunity™
Our patented LocalPlexing enables ads from multiple local merchants to be picked up simultaneously via any media and split across any screen. A user then chooses one or multiple ads of interest by touching the screen or voice command into their smartphone or tablet. When people are allowed to choose the ad they watch, listen to, or read, it heightens their engagement and affinity to that brand. SmartCommunity™ also gives networks, merchants, financial services and others many additional multi-tiered benefits as part of the commerce chain.
A TV screen is split into four localized ads allowing the user to choose what interests them. Our patented Ribbon technology connects the targeted advertisement directly to a user's smartphone or tablet.
expHand is Reinventing How You Interact with the World, and How the World Interacts with You